Concept to Launch - Online

06:00 PM - 08:00 PM
"Concept to Launch" is a 6-week entrepreneurial training program for entrepreneurs in the early stages of starting a business.

Dates: Six Wednesday evenings from 6-8 PM starting on February 19th and ending on March 26th.

The Spring program will be offered Online Only and offered at a reduced rate of $65. The program is capped at 30 participants.

Current CWE Members can take the class for the further reduced price of $20. Email womens-entrepreneurship@dominatedgirls.net for the coupon code.

Required: Zoom capable device and internet access to participate for all classes.

Certificate of Completion will be awarded to participants who complete four or more classes live.

Classes focus on:

Facilitator: Lillian Rafson, Founder and CEO of Pack Up + Go

To view the syllabus for the Concept to Launch program: Click here

Concept to Launch is now full. To be put on the wait list for the next cohort, CLICK HERE!

Digital Service Training Series: Websites that Work - Turning Visits into Value - HYBRID

12:00 PM - 02:00 PM
This five-part training series is designed for small business owners interested in understanding the essence of creating effective websites. The series not only covers the foundational aspects of website strategy but also dives deep into advanced strategies that make websites stand out. Through a blend of lectures, collaborative discussions, and real-world applications, business owners will gain comprehensive insights into website creation, ensuring their digital presence aligns with their business goals. The goal of this series is for business owners to leave with a website they’ve built that brings value to their business.

The training series will run on Tuesdays from 12:00PM-2:00PM on March 4, March 11, March 18, April 1 and April 8 (No Class on March 25). The program will consist of TWO in-person sessions and THREE online sessions via Zoom. In-person sessions will be held on March 4 and April 8 at Chatham University Eastside Building. This is a hands-on, interactive training series and participants are expected to attend all five sessions. After each training session participants will be asked to complete an assignment before the next session.

To participate in this training series, you must have access to a laptop and have a website domain established. The training series is limited to 20 participants. Any size business is welcome and is beneficial for new and existing websites.

- Session 1 - March 4: Introduction to Visual Design and Goal Setting (Basics of Visual Design, Platform Analysis, and Establishing Goals)
- Session 2 - March 11: Website Structure (Information Architecture, User Flows, and Navigation)
- Session 3 - March 18: Website Experience Design (Content Strategy, User Experience (UX) Best Practices, and Helpful Tools)
- Session 4 - April 1: Website Tools and Beyond (Cybersecurity, SEO, and Analytics)
- Session 5 - April 8: Website Review & Feedback (Present and Review each participant's website and provide feedback on improving website strategy, website design and optimization).

Facilitator:
Auldyn Matthews-McGee, Founder, Auldyn Matthews Consulting, LLC


To Register for Training Series, CLICK HERE!

Information Session - Free Small Business Online Courses

12:00 PM - 01:00 PM
Join CWE to learn about the FREE Verizon Small Business Digital Ready online platform and gain access to live and pre-recorded online business courses on multiple topics.

Prior to information session, register to get a sneak peek of the online courses CLICK HERE!

SEO tagging & keywords

03:30 PM - 05:30 PM
This is an introductory-level session that provides a foundational overview of the topic. Search engine optimization, tagging, and keywords can help customers find you online. This session will cover the basics and how to apply these tips and tricks to enhance your website’s performance and reach. We will discuss the use of web crawlers, how to add keywords in your product or blog pages, basic SEO knowledge, and how you can benefit from the application of these tools in your marketing strategy. In this fast-moving digital-focused world, don’t let your business get left behind.
To Sign up for the Event:
-Visit CWE_Digital Ready Verizon
-Create a free account in 4 easy steps, chose 3 topics, self identify, enter zip code, enter email & password!
-Once logged-in scroll down to 'upcoming events' & search for this webinar under 'view all'
-Register!

Business Plan Bootcamp

12:00 PM - 02:00 PM
The process of thinking about and crafting your business plan provides clarity and a “north star” for your business, while also demonstrating a solid understanding and vision for the operating model. Your business plan helps prioritize what is important, critical tasks, as well as a timeline. With growth, the business plan offers a common understanding of the vision to new team members, potential investors, financial institutions, etc. After spending close to two decades building businesses with the banking industry, Cate Luzio founded Luminary. She wrote a business plan in a week and launched 8 months later. Cate will be hosting this Business Plan Boot Camp, breaking down each point and the basis for eight essential elements founders should include in a business plan, and why they matter.
To Sign up for the Event:
-Visit CWE_Digital Ready
-Create a free account
-Scroll down to "upcoming Events" and click on "View all"
-Search for this webinar under “events”
-Register!

Launch & Scale Through Strategic Planning

03:00 PM - 04:30 PM
Do you have a vision for your business, but need a plan to put it into action? In this Ask the Expert session, gain insights into creating an effective strategic plan that drives growth, ensuring sustainable scaling. Our expert will provide practical tools for aligning business objectives, resources, and market changes. Sign up today to learn the strategies needed to thrive as your business takes off!
To Sign up for the Event:
-Visit CWE_Digital Ready Verizon
-Create a free account in 4 easy steps, chose 3 topics, self identify, enter zip code, enter email & password!
-Once logged-in scroll down to 'upcoming event's & search for this webinar under 'view all'
-Register!

Webinar: Understanding Your Commercial Lease: Key Provisions Before You Sign

06:00 PM - 07:00 PM
Are you thinking of renting a commercial space for your business? Renting commercial space is a big responsibility - the success or failure of your business may ride on certain terms of the lease. Before you sign a lease, you should understand the terminology in the contract and agree with the basic terms of the lease, such as the amount of rent, the length of the lease, what is included in the rental rate, external costs, the configuration of the physical space and if you are able to get out of the lease if needed. This webinar will cover both the legal angles and the real estate perspectives of signing a lease.

Topics covered include:

- How to review a commercial lease
- Basic Terms of the Lease (length and renewal options, price, sublease, termination)
- Key repair terms to look out for
- What shared or external costs you may be responsible for
- What is a confession of judgment
- What is a personal guaranty
- Who's responsible for building out the location and obtaining an occupancy permit?
- Preparing a new space once you are open


Speakers:
Marlene van Nelson, Principal, Attorney-at-Law, Trellis Legal, LLC
Lori Moran, Bally Money Real Estate
To register for the Webinar, CLICK HERE!